Transview Golf gets “thebrandlaureate” SMEs Chapter Award

Kuala Lumpur, Jan. 8, 2008: The BrandLaureate – The SMEs Chapter Award 2007 provides the SMEs with a platform to position their brands effectively and eventually become a global brand. The winners are known as the SMEs BrandLaureates. As the definition of Laureate is one that is worthy of the highest honour, The SMEs BrandLaureate is a testimony to their brand’s success and dedication and tenacity of the management and staff behind the brand.

The winners were selected based on a 300 point judging criteria. The areas covered are:

• Brand Strategy/Identity (100 points)
• Brand Culture (40 points)
• Integrated Brand Communication (70 points)
• Brand Equity (40 points)
• Brand Performance/Profitability (50 points)

A total of 81 brands, representing the best of brands from the SMEs industry were selected. The winners were divided into Corporate and Product Branding Categories.

Transview Golf, was awarded under the Corporate Branding Category – BEST BRANDS “Retail – GOLF”. Being the first golf company in the region to receive such an award, Transview Golf is now “Asia Pacific’s Best Retail Golf”.

“We are very honoured to be associated with the Best Brands in the Asia Pacific” said Willie Lim (Country Manager – Transview Malaysia). “We started our branding exercise five years ago, I couldn’t have done it all by myself, so for this award, I would like to thank my team at Transview for all the hard work and commitment they have put in” added Lim

Congratulations Transview, for being the first retail golf company for winning “The Brandlaureate” award.